{"id":7704,"date":"2022-08-31T12:51:01","date_gmt":"2022-08-31T12:51:01","guid":{"rendered":"https:\/\/bos.al\/blog\/"},"modified":"2023-10-10T11:23:29","modified_gmt":"2023-10-10T11:23:29","slug":"blog","status":"publish","type":"page","link":"https:\/\/bos.al\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7704\" class=\"elementor elementor-7704 elementor-3988\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e54dad elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5e54dad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95b8e11\" data-id=\"95b8e11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fffb50 elementor-widget elementor-widget-heading\" data-id=\"4fffb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03bbbd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03bbbd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15d26f2\" data-id=\"15d26f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b56d88 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"0b56d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13381 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/website-redesign-vs-new-website\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/10\/Website-Redesign-or-a-New-Website_-How-to-Choose-the-Right-Option-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-13382\" alt=\"website redesign vs new website\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/10\/Website-Redesign-or-a-New-Website_-How-to-Choose-the-Right-Option-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/10\/Website-Redesign-or-a-New-Website_-How-to-Choose-the-Right-Option-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/10\/Website-Redesign-or-a-New-Website_-How-to-Choose-the-Right-Option-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/10\/Website-Redesign-or-a-New-Website_-How-to-Choose-the-Right-Option-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/10\/Website-Redesign-or-a-New-Website_-How-to-Choose-the-Right-Option.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/website-redesign-vs-new-website\/\">\n\t\t\t\tWebsite Redesign or a New Website? How to Choose the Right Option\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>You open your business website on your phone and notice a few things you have been putting off. The text feels cramped. The images look<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/website-redesign-vs-new-website\/\" aria-label=\"Read more about Website Redesign or a New Website? How to Choose the Right Option\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13235 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/website-traffic-not-converting\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/website-traffic-not-converting-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-13236\" alt=\"website traffic not converting\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/website-traffic-not-converting-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/website-traffic-not-converting-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/website-traffic-not-converting-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/website-traffic-not-converting-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/website-traffic-not-converting.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/website-traffic-not-converting\/\">\n\t\t\t\tWebsite Traffic Not Converting? Why More Traffic Won\u2019t Help\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 28, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Website traffic not converting into leads or sales is a frustrating problem. Visitor numbers rise, analytics reports look healthier, yet enquiries remain flat and revenue<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/website-traffic-not-converting\/\" aria-label=\"Read more about Website Traffic Not Converting? Why More Traffic Won\u2019t Help\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13223 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/how-to-optimise-social-media\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Optimise-Social-Media-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-13224\" alt=\"How to Optimise Social Media: 12 Strategies for Business Growth\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Optimise-Social-Media-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Optimise-Social-Media-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Optimise-Social-Media-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Optimise-Social-Media-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Optimise-Social-Media.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/how-to-optimise-social-media\/\">\n\t\t\t\tHow to Optimise Social Media | 12 Strategies for Business Growth\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 24, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Having social media accounts is no longer enough. Businesses today compete for attention across Instagram, Facebook, LinkedIn, TikTok, YouTube and other platforms, often publishing content<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/how-to-optimise-social-media\/\" aria-label=\"Read more about How to Optimise Social Media | 12 Strategies for Business Growth\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13120 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/organic-traffic-vs-paid-traffic\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/Organic-traffic-vs-paid-traffic-comparison-for-business-growth-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-13121\" alt=\"Organic traffic vs paid traffic comparison for business growth\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/Organic-traffic-vs-paid-traffic-comparison-for-business-growth-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/Organic-traffic-vs-paid-traffic-comparison-for-business-growth-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/Organic-traffic-vs-paid-traffic-comparison-for-business-growth-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/Organic-traffic-vs-paid-traffic-comparison-for-business-growth-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/Organic-traffic-vs-paid-traffic-comparison-for-business-growth.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/organic-traffic-vs-paid-traffic\/\">\n\t\t\t\tOrganic Traffic vs Paid Traffic: Which Is Better?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>When businesses want more visitors, leads or sales from their website, one question comes up repeatedly: organic traffic vs paid traffic \u2013 which one is<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/organic-traffic-vs-paid-traffic\/\" aria-label=\"Read more about Organic Traffic vs Paid Traffic: Which Is Better?\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13083 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/how-to-choose-the-right-seo-agency\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Choose-the-Right-SEO-Agency-for-Your-Business-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-13084\" alt=\"SEO agency | How to Choose the Right SEO Agency for Your Business\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Choose-the-Right-SEO-Agency-for-Your-Business-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Choose-the-Right-SEO-Agency-for-Your-Business-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Choose-the-Right-SEO-Agency-for-Your-Business-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Choose-the-Right-SEO-Agency-for-Your-Business-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/09\/How-to-Choose-the-Right-SEO-Agency-for-Your-Business.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/how-to-choose-the-right-seo-agency\/\">\n\t\t\t\tHow to Choose the Right SEO Agency for Your Business\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 1, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>TL;DR: Pick an agency that ties SEO to your sales, not just rankings. Check their experience, technical skills, keyword research, link building and reporting, and<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/how-to-choose-the-right-seo-agency\/\" aria-label=\"Read more about How to Choose the Right SEO Agency for Your Business\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13076 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/appear-in-ai-results\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/How-to-appear-in-AI-results-_-SEO-GEO-Guide-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-13077\" alt=\"How to appear in AI results | SEO &amp; GEO Guide\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/How-to-appear-in-AI-results-_-SEO-GEO-Guide-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/How-to-appear-in-AI-results-_-SEO-GEO-Guide-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/How-to-appear-in-AI-results-_-SEO-GEO-Guide-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/How-to-appear-in-AI-results-_-SEO-GEO-Guide-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/How-to-appear-in-AI-results-_-SEO-GEO-Guide.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/appear-in-ai-results\/\">\n\t\t\t\tHow to Appear in AI Search Results: 8 Steps for Businesses\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 27, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>TL;DR: AI tools like Google AI Mode and ChatGPT build their answers from pages they can find, understand and trust. To be cited, you need<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/appear-in-ai-results\/\" aria-label=\"Read more about How to Appear in AI Search Results: 8 Steps for Businesses\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12997 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/seo-vs-geo-what-they-are-how-they-work\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/SEO-vs-GEO-_-BOS-Marketing-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-12998\" alt=\"SEO vs GEO | EO and GEO, difference between SEO and GEO, what is GEO, Generative Engine Optimization, SEO vs Generative Engine Optimization, GEO optimization\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/SEO-vs-GEO-_-BOS-Marketing-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/SEO-vs-GEO-_-BOS-Marketing-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/SEO-vs-GEO-_-BOS-Marketing-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/SEO-vs-GEO-_-BOS-Marketing-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/08\/SEO-vs-GEO-_-BOS-Marketing.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/seo-vs-geo-what-they-are-how-they-work\/\">\n\t\t\t\tSEO vs GEO: What They Are &amp; How They Work\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 19, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Search is changing. For years, businesses have relied on SEO (Search Engine Optimization) to improve their visibility on Google and other search engines. Today, however,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/seo-vs-geo-what-they-are-how-they-work\/\" aria-label=\"Read more about SEO vs GEO: What They Are &amp; How They Work\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12167 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/how-to-choose-a-web-designer\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/how-to-choose-web-designer-featured-768x429.webp\" class=\"attachment-medium_large size-medium_large wp-image-12168\" alt=\"choose a web design\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/how-to-choose-web-designer-featured-768x429.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/how-to-choose-web-designer-featured-300x168.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/how-to-choose-web-designer-featured.webp 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/how-to-choose-a-web-designer\/\">\n\t\t\t\tHow to Choose a Website Designer: 10 Questions to Ask\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 9, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Website designer summary: The right website designer is not the cheapest or the flashiest. It is the one who asks about your goals before showing<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/how-to-choose-a-web-designer\/\" aria-label=\"Read more about How to Choose a Website Designer: 10 Questions to Ask\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12157 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/what-does-an-seo-agency-do\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/what-does-an-agency-do-768x432.webp\" class=\"attachment-medium_large size-medium_large wp-image-12440\" alt=\"what does a SEO agency do\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/what-does-an-agency-do-768x432.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/what-does-an-agency-do-300x169.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/what-does-an-agency-do-1024x576.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/what-does-an-agency-do-1536x864.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/what-does-an-agency-do.webp 1672w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/what-does-an-seo-agency-do\/\">\n\t\t\t\tWhat Does an SEO Agency Do?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 6, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>TL;DR: An SEO agency audits your site, fixes technical issues, researches keywords, produces content, builds backlinks, and tracks results. The first month is mostly groundwork.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/what-does-an-seo-agency-do\/\" aria-label=\"Read more about What Does an SEO Agency Do?\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9372 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-bos tag-bos-al tag-marketing tag-marketingplus tag-menaxhimi-i-rrjeteve-sociale tag-social-media-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/digital-marketing-albania\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2025\/05\/digital-marketing-agency-albania-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-9412\" alt=\"\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2025\/05\/digital-marketing-agency-albania-768x576.png 768w, https:\/\/bos.al\/wp-content\/uploads\/2025\/05\/digital-marketing-agency-albania-300x225.png 300w, https:\/\/bos.al\/wp-content\/uploads\/2025\/05\/digital-marketing-agency-albania.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/digital-marketing-albania\/\">\n\t\t\t\tDigital Marketing in Albania: What Actually Works (and What Doesn&#8217;t)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 3, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Quick Summary: Albania has 2.45 million internet users, 88% internet penetration, and Google controls 95% of search, but most Albanian businesses still waste their digital<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/digital-marketing-albania\/\" aria-label=\"Read more about Digital Marketing in Albania: What Actually Works (and What Doesn&#8217;t)\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11770 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/google-ai-mode\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"429\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/Google-ai-mode-768x429.webp\" class=\"attachment-medium_large size-medium_large wp-image-11771\" alt=\"Google ai mode\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/Google-ai-mode-768x429.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/Google-ai-mode-300x167.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/Google-ai-mode-1024x572.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/Google-ai-mode-1536x857.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/04\/Google-ai-mode-2048x1143.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/google-ai-mode\/\">\n\t\t\t\tWhat Is Google AI Mode and How It Impacts Search\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 1, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google AI Mode is a conversational search experience inside Google Search. Instead of a list of 10 blue links, Gemini, Google&#8217;s AI model, writes a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/google-ai-mode\/\" aria-label=\"Read more about What Is Google AI Mode and How It Impacts Search\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11738 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/bos.al\/en\/how-to-evaluate-an-ecommerce-seo-agency\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/03\/How-to-evaluate-an-ecommerce-SEO-agency-768x419.webp\" class=\"attachment-medium_large size-medium_large wp-image-11740\" alt=\"How to evaluate an ecommerce SEO agency\" srcset=\"https:\/\/bos.al\/wp-content\/uploads\/2026\/03\/How-to-evaluate-an-ecommerce-SEO-agency-768x419.webp 768w, https:\/\/bos.al\/wp-content\/uploads\/2026\/03\/How-to-evaluate-an-ecommerce-SEO-agency-300x164.webp 300w, https:\/\/bos.al\/wp-content\/uploads\/2026\/03\/How-to-evaluate-an-ecommerce-SEO-agency-1024x558.webp 1024w, https:\/\/bos.al\/wp-content\/uploads\/2026\/03\/How-to-evaluate-an-ecommerce-SEO-agency-1536x838.webp 1536w, https:\/\/bos.al\/wp-content\/uploads\/2026\/03\/How-to-evaluate-an-ecommerce-SEO-agency.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/bos.al\/en\/how-to-evaluate-an-ecommerce-seo-agency\/\">\n\t\t\t\tHow to evaluate an ecommerce SEO agency\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 31, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>TL;DR: A good ecommerce SEO agency shows platform-specific case studies, explains their technical methodology without jargon, uses milestone-based payments, and reports on revenue, not just<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/bos.al\/en\/how-to-evaluate-an-ecommerce-seo-agency\/\" aria-label=\"Read more about How to evaluate an ecommerce SEO agency\" tabindex=\"-1\">\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"4\" data-next-page=\"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/pages\/7704\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7704","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/pages\/7704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/comments?post=7704"}],"version-history":[{"count":1,"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/pages\/7704\/revisions"}],"predecessor-version":[{"id":7705,"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/pages\/7704\/revisions\/7705"}],"wp:attachment":[{"href":"https:\/\/bos.al\/en\/wp-json\/wp\/v2\/media?parent=7704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}